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The Cassia Brand Story

Live, Laugh, Love Your Way

Travel is freedom. The freedom to roam. The freedom to learn. The freedom to engage. When we travel, colours are a little brighter, music is a little louder and smiles are always wider. Cassia isn’t a home-away-from-home, it’s a community hub. We exist for people who want to experience life through the lens of travel.

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In a global market where hotels are categorised into luxury, budget, corporate or aparthotel – and appeal to strictly-defined markets – Cassia refuses to be labelled. We continue to respond with enthusiasm as travel, and people, change.

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These people always come first. We’re not so clichéd as to claim one big, happy family – we simply strive to be friends, regardless of which side of the check-in desk you’re on. Cassia doesn’t follow the rules of travel because there are none. One size has never fitted all, so we keep things dynamic to make sure everyone experiences the freedom of travel. And besides, we have a lot of fun along the way.

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About Banyan Tree Group

Banyan Tree Group (“Banyan Tree Holdings Limited” or the “Group”) is one of the world’s leading independent, multi-branded hospitality groups centred on the purpose-driven mission of stewardship and wellbeing while offering exceptional, design-led experiences.

The Group’s diversified portfolio of hotels, resorts, spas, galleries, golf and residences features an ecosystem of 10 global brands, including the award-winning Banyan Tree, Angsana, Cassia, Dhawa and Laguna, and the highly anticipated new brands of Homm, Garrya, Folio, and two new Banyan Tree brand extensions - Escape and Veya.

Established in 2008, with the goal of advancing people development and management excellence, Banyan Tree Management Academy has nurtured over 8,000 associates across 23 countries. The Group is recognised for its commitment to environmental protection and community development through its Banyan Tree Global Foundation. Operating over 60 hotels in 17 countries, it has over 50 new properties in the pipeline.

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